Bay Healthy is an ambitious public health campaign. The brainchild of former Safeway Health, President Dr. Kent Bradley, Bay Healthy was designed to change people’s mindset around health and, subsequently, the behaviors affecting it. It engages employers, sponsors and the public to rethink how they define health—as it relates to their personal situation as well as the impact on the environment.
The ultimate objective of the campaign was to change the conversation and create a philosophical/cultural shift about health—that personal health is multi-faceted, can be improved through simple actions every day and intertwined with the health of the environment. The idea of health should not be tied to negative actions—like stopping smoking or having treatment. Instead, it should be defined by the fullness of life, vitality and the integration of body, mind and spirit.
Bay Healthy started the momentum of change by having people commit/pledge to do one thing to improve their health.
Work done through Benz Communications.
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