OVERVIEW
A Practical Guide to Inclusive Marketing was a passion project by a dedicated group of colleagues at Media.Monks who recognized the urgent need for a comprehensive resource on diversity and inclusion in marketing. With over 2 billion disabled individuals worldwide, constituting 38% of the global population, we felt compelled to make a difference.
A Practical Guide to Inclusive Marketing was a passion project by a dedicated group of colleagues at Media.Monks who recognized the urgent need for a comprehensive resource on diversity and inclusion in marketing. With over 2 billion disabled individuals worldwide, constituting 38% of the global population, we felt compelled to make a difference.
MY ROLE
Creative Director, design of UX/UI, image assets, writer, and lead designer/doodler.
Creative Director, design of UX/UI, image assets, writer, and lead designer/doodler.
CHALLENGE
I joined the team shortly after the project kick off and the site design was already in progress. The original design was aligned with Firewood branding, but after a recent acquisition we needed to pivot. The new brand aimed to embody 'An Artist's Hand,' prioritize dynamic photography, and embrace a palette of vibrant colors.
I joined the team shortly after the project kick off and the site design was already in progress. The original design was aligned with Firewood branding, but after a recent acquisition we needed to pivot. The new brand aimed to embody 'An Artist's Hand,' prioritize dynamic photography, and embrace a palette of vibrant colors.
MY IMPACT
The site was a huge success, and upon launch, this passion project attracted new client leads and gained recognition from the Association of National Advertisers and others.
The site was a huge success, and upon launch, this passion project attracted new client leads and gained recognition from the Association of National Advertisers and others.
THE PROCESS
The site was a year long labor of love created by a volunteer team who researched, wrote, and designed the website on their own time.
The process began with extensive research to define our audience. We then created a sitemap.
The process began with extensive research to define our audience. We then created a sitemap.
Website logo
Sample website statistic with hand drawn illustrations
On the homepage, each rollover effect transitioned the image to grayscale and
overlaid a vibrant color shape, enhancing the site's artistic appeal."