OVERVIEW
Box, founded in 2005, makes it easy to access information from anywhere and collaborate with anyone. It develops and markets cloud-based content management, collaboration, and file sharing tools for businesses.
Box, founded in 2005, makes it easy to access information from anywhere and collaborate with anyone. It develops and markets cloud-based content management, collaboration, and file sharing tools for businesses.
MY ROLE
Creative Director and Designer
Creative Director and Designer
PROBLEM
Box discovered a stark disparity between its marketing collateral in AMEA and North America, impacting its ability to maintain a cohesive global brand image and engage both B2B and B2C audiences. An urgent need exists to harmonize these marketing materials and launch a unified global initiative.
Box discovered a stark disparity between its marketing collateral in AMEA and North America, impacting its ability to maintain a cohesive global brand image and engage both B2B and B2C audiences. An urgent need exists to harmonize these marketing materials and launch a unified global initiative.
MY IMPACT
I spearhead a brand harmonization initiative, synchronizing domestic creative with the company's global branding endeavors across B2B and B2C sectors. I also stayed on to help create signage for Boxworks, the company’s yearly conference.
I spearhead a brand harmonization initiative, synchronizing domestic creative with the company's global branding endeavors across B2B and B2C sectors. I also stayed on to help create signage for Boxworks, the company’s yearly conference.
