OVERVIEW
Box makes it easy to access information from anywhere and collaborate with anyone. It develops and markets cloud-based content management, collaboration, and file sharing tools for businesses.
Box makes it easy to access information from anywhere and collaborate with anyone. It develops and markets cloud-based content management, collaboration, and file sharing tools for businesses.
MY ROLE
Creative Director and Designer
Creative Director and Designer
CHALLENGE
Box discovered a stark disparity between its marketing collateral in AMEA and North America, impacting its ability to maintain a cohesive global brand image and engage both B2B and B2C audiences. An urgent need exists to harmonize these marketing materials and launch a unified global initiative.
Box discovered a stark disparity between its marketing collateral in AMEA and North America, impacting its ability to maintain a cohesive global brand image and engage both B2B and B2C audiences. An urgent need exists to harmonize these marketing materials and launch a unified global initiative.
MY IMPACT
The goal to synchronizing domestic creative with the company's global branding endeavors across B2B and B2C sectors was a huge success, and I was asked to extend my contract to help create signage for Boxworks, the company’s yearly conference.
The goal to synchronizing domestic creative with the company's global branding endeavors across B2B and B2C sectors was a huge success, and I was asked to extend my contract to help create signage for Boxworks, the company’s yearly conference.
