OVERVIEW
KVD is a cosmetic company started by Kat Von D and was inspired by tattoo artistry. It is currently owned by Kendo Brands and is 100% vegan, cruelty-free and is committed to being a sustainable brand.
MY ROLE
Creative Director, Designer, and Production Artist
KVD is a cosmetic company started by Kat Von D and was inspired by tattoo artistry. It is currently owned by Kendo Brands and is 100% vegan, cruelty-free and is committed to being a sustainable brand.
MY ROLE
Creative Director, Designer, and Production Artist
PROBLEM
KVD needed an alluring and captivating packaging that would hold lipstick, earrings, and promotional material for 500 influencers, with the objective of generating a massive social media frenzy surrounding the release of their new products in a very tight turnaround.
KVD needed an alluring and captivating packaging that would hold lipstick, earrings, and promotional material for 500 influencers, with the objective of generating a massive social media frenzy surrounding the release of their new products in a very tight turnaround.
MY IMPACT
The purse-shaped packaging proved to be an enormous success, spreading like wildfire across TikTok, Instagram, and YouTube, resulting in a phenomenal 15% increase in sales for some of the featured lipstick.
The purse-shaped packaging proved to be an enormous success, spreading like wildfire across TikTok, Instagram, and YouTube, resulting in a phenomenal 15% increase in sales for some of the featured lipstick.
