OVERVIEW
KVD is a cosmetic company started by Kat Von D and was inspired by tattoo artistry. It is currently owned by Kendo Brands and is 100% vegan, cruelty-free and is committed to being a sustainable brand.
MY ROLE
Creative Director, Designer, and Production Artist
KVD is a cosmetic company started by Kat Von D and was inspired by tattoo artistry. It is currently owned by Kendo Brands and is 100% vegan, cruelty-free and is committed to being a sustainable brand.
MY ROLE
Creative Director, Designer, and Production Artist
CHALLENGE
KVD needed two captivating boxes to send to 500+ social media influencers to generate a massive social media frenzy surrounding the release of new products. Both boxes had very tight deadlines.
KVD needed two captivating boxes to send to 500+ social media influencers to generate a massive social media frenzy surrounding the release of new products. Both boxes had very tight deadlines.
MY IMPACT
The boxes proved to be an enormous success, spreading like wildfire across TikTok, Instagram, and YouTube, resulting in a phenomenal 15% increase in sales for some of the featured lipstick and blushes.
The boxes proved to be an enormous success, spreading like wildfire across TikTok, Instagram, and YouTube, resulting in a phenomenal 15% increase in sales for some of the featured lipstick and blushes.
