Client: VA Filtration (Work done through Designworks)
My role: Creative Director, Designer, and Production Artist
VA Filtration needed a new logotype to reflect its change in the marketplace from exclusively serving the wine industry to serving a vast array of beverage industries.
The new mark installs a clearer and more functional geometric design to convey a more corporate and forward-thinking company that goes beyond the wine industry. The wordmark is also much easier to read and has a stronger connection with American companies.
The website features bold photography and offers an entry point for either wine or other beverages.
Work completed through Designworks.
Ideation
