ISDIN for Sephora

ISDIN: for Sephora

Role

Design + Production

Industry

Retail

Duration

3 weeks

Where Mediterranean Science Meets Beauty Innovation

Born from a sailing adventure off the Barcelona coast, ISDIN represents the perfect fusion of scientific excellence and Mediterranean beauty heritage. Two visionaries, inspired by their families' deep roots in science and skincare, transformed their dream into a global skincare phenomenon.

Where Mediterranean Science Meets Beauty Innovation

The Challenge

Our task was to create an impactful unboxing experience for Sephora Squad influencers and retail staff with limited resources. The white exterior packaging presents a clean, minimalist design anchored by the ISDIN and Sephora Squad logos, establishing the premium positioning from first glance.

The Solution

The unboxing reveals a sophisticated sandy-brown to sky-blue interior showcasing ISDIN's two hero products: their invisible and tinted mineral sunscreens. The interior lid features product imagery against a subtle DNA helix graphic, reinforcing the scientific foundation of the brand. Clear callouts highlight each formula's unique benefits – an ultralight invisible emulsion and a naturally tinted coverage option. The messaging emphasizes their 100% mineral formulation and DNA Repairsomes™ technology that both protects and helps repair existing sun damage.

The Impact

The campaign resonated powerfully across social media platforms, driving a 21% increase in product sales and cementing ISDIN's position in the American beauty market. The design successfully bridged the gap between scientific credibility and influencer appeal, proving that sophisticated skincare messaging can thrive in the social media age.