ISDIN for Sephora
ISDIN: for Sephora
Role
Design + Production
Industry
Retail
Duration
3 weeks
Where Mediterranean Science Meets Beauty Innovation
Born from a sailing adventure off the Barcelona coast, ISDIN represents the perfect fusion of scientific excellence and Mediterranean beauty heritage. Two visionaries, inspired by their families' deep roots in science and skincare, transformed their dream into a global skincare phenomenon.
The Challenge
Our task was to create an impactful unboxing experience for Sephora Squad influencers and retail staff with limited resources. The white exterior packaging presents a clean, minimalist design anchored by the ISDIN and Sephora Squad logos, establishing the premium positioning from first glance.
The Solution
The unboxing reveals a sophisticated sandy-brown to sky-blue interior showcasing ISDIN's two hero products: their invisible and tinted mineral sunscreens. The interior lid features product imagery against a subtle DNA helix graphic, reinforcing the scientific foundation of the brand. Clear callouts highlight each formula's unique benefits – an ultralight invisible emulsion and a naturally tinted coverage option. The messaging emphasizes their 100% mineral formulation and DNA Repairsomes™ technology that both protects and helps repair existing sun damage.
The Impact
The campaign resonated powerfully across social media platforms, driving a 21% increase in product sales and cementing ISDIN's position in the American beauty market. The design successfully bridged the gap between scientific credibility and influencer appeal, proving that sophisticated skincare messaging can thrive in the social media age.
