KVD Good Apple Cheek Collection

KVD: Good Apple Cheek Collection

Role

Designer / Production Artist

Industry

Beauty

Duration

3 weeks

Edge Meets Ethics

KVD Beauty, originally inspired by tattoo artistry, has evolved into a powerhouse in the beauty industry. Under Kendo Brands' ownership, the company stands firm in its commitments to veganism, cruelty-free practices, and sustainable beauty, resonating with conscious consumers worldwide.

The Challenge

KVD Beauty sought to create a viral moment for their new product launch through:

Development of a distinctive influencer PR box
Distribution to 500+ key social media personalities
Execution under aggressive timeline constraints

Edge Meets Ethics

The Challenge

KVD Beauty sought to create a viral moment for their new product launch through:

Development of a distinctive influencer PR box
Distribution to 500+ key social media personalities
Execution under aggressive timeline constraints

OUR SOLUTION

As Creative Director and lead designer, we crafted packaging that would:

Capture the brand's edgy aesthetic
Create an memorable unboxing experience
Showcase products in a social media-friendly format
Drive organic sharing across platforms

THE IMPACT

The campaign delivered exceptional results:

Generated viral content across multiple platforms:
- TikTok
- Instagram
- YouTube
Achieved substantial organic reach
Drove a remarkable 15% sales increase for featured products
Strengthened KVD's position in the competitive beauty market

This project exemplifies how strategic packaging design can transform a product launch into a viral social media phenomenon, directly impacting bottom-line results.