Samitra

Samera is a master hair stylist and owner of Samitra Salon, an established San Francisco destination known for sophisticated color work and precision cutting. With over a decade of experience and recognition in InStyle magazine, she was ready for a brand identity that reflected her artistic maturity and appealed to the city's diverse, style-conscious clientele.

The Solution

I partnered with Samera to create a visual identity that feels refined, approachable, and authentically her. The clean, geometric logo balances luxury with warmth, essential for attracting both devoted longtime clients and new customers. I redesigned her website to showcase elevated imagery and clear service offerings, and consulted on her salon's interior redesign. The cohesive brand experience positions Samera as a confident artist ready to welcome everyone into her chair.

Website: samitrasalon.com

Former Logo and branding: