PayPal

PayPal: B2B Campaign

Role

Associate Creative Director

Industry

FinTech

Duration

3 months

PayPal: Empowering Seasonal Success

PayPal, a global leader in digital payments, recognizes the unique challenges faced by seasonal businesses. Their commitment to supporting merchants through peak and off-peak periods required a sophisticated marketing approach that would resonate with this specific audience segment.

PayPal: Empowering Seasonal Success

The Challenge

Seasonal merchants, who generate over 50% of their revenue within a concentrated timeframe, were showing higher churn rates during off-peak periods. We needed to develop a data-driven digital campaign that would maintain engagement year-round and demonstrate PayPal's value beyond the busy season.

Our Solution

We created a comprehensive, multi-channel digital campaign leveraging sophisticated targeting and AI-driven optimization:

Email became our primary engagement tool, featuring a mobile-first design system that balanced compelling visuals with actionable insights. The streamlined interface highlighted seasonal business tools and resources, making complex features immediately accessible.

Our creative strategy employed a dual-messaging approach: acknowledging the unique rhythm of seasonal business while showcasing PayPal's year-round benefits. Dynamic content blocks adapted to each merchant's specific industry and peak seasons, ensuring maximum relevance.

Extensive A/B testing, powered by AI analytics, allowed us to refine messaging, visuals, and timing in real-time. This data-driven approach led to increasingly targeted communications that resonated with seasonal merchants' specific needs.

The Impact

The campaign significantly reduced churn rates among seasonal sellers, demonstrating the power of targeted digital engagement. Through strategic design and AI-optimized content delivery, we helped PayPal strengthen its relationship with this valuable merchant segment while establishing a new benchmark for retention marketing.